Personalized Google results are supposed to be useful. The
idea is to deliver the most relevant content for you based on your past
searches. The problem is that there are often scenarios where you don’t want
personalized search results. If you are trying to do research then you may well
find this personalization extremely annoying. Thankfully there is always a way to get
round the problem.
Google personalizes your results using two methods. One uses
your Web search history whenever you are logged in to any Google service. The
other uses a cookie to store your search information.
If you are logged in to a Google account, on any page of
Google results you should see a globe icon at the top right and you can hit
that to Hide personal results. You simply hit the person icon to switch back
but you’ll find it probably switches back automatically when you start a new
session. If you want to make it permanent then hit the Gear at the top right
and select Search settings then scroll down until you see Personal settings and
choose Do not use personal results. That will now work for you when you are
signed in to your Google account but when you sign out you may find your
results are personalized again.
If you aren't signed in to a Google account then go to http://www.google.com/history/optout
and select Disable customizations based on search activity.
There are other ways to avoid personalized results.
One of the simplest ways is to add &pws=0 to the URL of
a search query. If you use Google Chrome then all you have to do is click on
the “wrench” icon at the top right and select New Incognito Window. Chrome’s
incognito mode will automatically add &pws=0 to your searches so you
shouldn’t be getting personalized results.
If you want to avoid personalized Google ads there’s good
news and bad news. The good news is that there’s an extension for Chrome users called
Keep My Opt-Outs which prevents ad personalization via cookies. The bad news is
for anyone not using Chrome because that’s the only browser it works for.
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There is no "Personal settings" under "Search settings"...
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