The phrase "content marketing" gets tossed around a lot these days, but there are still a few groups who haven't fully realized the value of good branded content. Yes, the term may be a little overused and sound a bit too buzz-wordish, but that doesn't mean it's just another passing fad.I'm a firm believer in the importance of content marketing – no matter what industry you're in – but I'm also much happier when there are facts to support the theory. Brafton has put together a great infographic (shown on the right) that illustrates some of these facts. If you want to see a larger version, just click on the image and you'll be redirected to Brafton's web site.
Here are some key figures from the infographic that really caught my eye:
- 61% of consumers are more likely to purchase goods from businesses that offer custom content. Just think what a difference that would make to your conversion rates.
- 60% of business decision makers say branded content helps them make better product decisions.
- 27 million pieces of online content are shared each day.
- 60% of content-sharing messages specific to an industry mention a brand or product by name.
What do you think of these statistics?
Maybe this is a more interesting question: What are the
primary barriers that may be holding businesses back from investing more money
in a content marketing strategy?
Infographic Source: Why Content for SEO?
This is really interesting, thanks for sharing Michele. I love those stats you point out. 27 million pieces of online content shared a day - Wow! Talk about making it abundantly clear we all need to be able to source and filter - As it stands so many just can't see the wood for the trees.
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