Content That Rocks: The Visual Display Unit Has a Lot to Answer For

(A look at how social media moves the boundaries of personal and professional relationships: Blog 2)

Whether at work or play, society is increasingly getting drawn into a culture of staring at screens each and every day. Whether it be a PC, TV or Smartphone, all the time we're wired up, connected, sucking in a world of digital "reality." This creates constant distractions that can have a paralyzing effect on our productivity.

Why is that? Well, governments, media outlets and major corps are very savvy, especially when technology provides the platform to reach into every facet of our lives. Then consider the power of these beasts when coupled with social media portals. Their collaborative superpowers create a sense of self-fulfilment for us, but it is negligible, if not fake – power, wealth, security, a sense of being? Maybe, but it’s so easy to get distracted and not leverage them for your own success.

Ask of everything, what value does this truly add to my life? I’m not 60, but what happened to the good old fashioned pleasures of taking time, sitting and relaxing, talking face to face, walking in fresh air... what’s the point of all that!

Don’t in any way believe continuous technological advancement is destroying society... of course it isn’t. We are taking the art of work and play to new mediums, wider audiences, more appropriate groups of friends, colleagues and associates. Never before has the knowledge base and communications network been more powerful. But we do have to appreciate, what’s the point FOR US? Where should that thirst for success - however YOU wish to define it - find a balance with health and well being for our own greater good? Whether that is as an organization, professional, family or friend.

Be dynamic, be creative and don’t cut corners or try and short change people. Show a common courtesy, voice opinion with articulation and authority. Not just for the sake of it or without substance. Knowledge dissemination is about understanding what makes sense, and that talking – not shouting – to the right group of people is paramount. Be real, earn respect, keep things natural and on-point. Expand your network, sure, but do so on the fundamental proviso that it makes sense in the grand scheme of your professional or social endeavours. There are enough guru's out there that frankly are not. Don't fall into the trap, go off subject or try and fit your square peg into a round hole. Case in point... Flashy term – Guru! Gosh we have a lot of those in our midst. Love them all for trying, but how many content "experts" from the Philippines truly know how to perform root canal surgery or provide hands on experience of the iPad3 - before it's even been released!

Photo Credit: Shutterstock/Mihai Simonia

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