My first contribution is a book I think every startup entrepreneur should read. It is a book by Stephen Gary Blank called, "The Four Steps to Epiphany". Everyone is so focused on market research. How big is the market? If I told you 200 million, would you believe me? Would that really matter? As if that has any relevance at all to your ability to penetrate that market.
It's about customer discovery. Have you spoken to enough customers to know whether or not your approach to solving their pain is the right one? Do you know how much they are willing to pay for your services? Have you built in enough flexibility in your productization roadmap to allow for fine-tuning and potentially even repurposing?
Steve Blank has developed a practical methodology for every entrepreneur, or even a mature business looking to expand into new markets, to follow.
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